Brand Strategy

“Become a world-renown agricultural products’ brand” is one of YIDU Group development strategies. Implement the all sides brand strategy is essential to the group business.

----Brand Core: The Essence of Nature, the Taste of the World----

Yidu’s own fruit brand ‘Truenjoy', first appeared in 2009, has always inherited the sacred mission of “providing high quality agricultural products to the customers“ , focusing on quality, picking superior fresh fruits from the world, opening the direct channel from product origin to the customers, and building own professional cold stores, providing door-to-door cold chain logistics, to build a global sales platform to customers for fresh, green, superior and healthy fruits, dedicated in forging Truenjoy as the world famous brand for agricultural products.

In the year of 2011, “珍享”brand (text & pattern) obtained the trademark certificates from the State Administration for Industry and Commerce of the People’s Republic of China (SAIC). In the same year, the design of the “珍享”logo won the 2011 China Star Design Art Award.

>In the year of 2014, “Truenjoy” brand obtained the trademark certificates from the State Administration for Industry and Commerce of the People’s Republic of China (SAIC).

Joint Brand Promotion

Jointly with worldwide-renowned fruit brands, Truenjoy is used as brand promotion activities by international chain supermarkets all over the country and brings delicious experience to consumers.

In March 2014, Dalian Yidu Group signed contract with Zespri and became the sole agent and importer in the Northeast China for their Kiwifruits. It is a milestone of Yidu’s exploration in the market of Kiwifruits. In future, Yidu and Zespri will together explore the high-end fruit consumption market in Northeast China with big movements, and strive in order to obtain greater market share.

In August 2014, together with the Australian Oranges Association, we have launched promotional programs for Australian oranges in Wal-Mart supermarkets in the Northeast China region.

International Display and Communication

As a sponsor，YIDU participates in the international fruits and vegetables exhibition and persists in developing a broader market.